What Is a Social Media Strategy?
In it’s purest form, a social media strategy sets out how you’ll interact and engage with your target market, on their preferred social app or apps.
Contact Us today to set up your business’s social media marketing strategy.
- What is a Social Media Strategy?
- What Should Be In A Social Media Strategy?
- Small Business Social Media Strategy
- Social Media Marketing Strategy For Established Businesses
- How To Create A Social Media Strategy
- Key Steps For A Successful Social Media Strategy
- Why Is A Social Media Strategy Important?
The web has evolved, social media sites are used as much by their users to search for brands, products and services as the more traditional search engine sites, such as Google, Yahoo and Bing. From a commercial perspective, the plan you enact, must have a positive financial return.
If you’re struggling to devise and then implement an effective social media strategy for your business or looking for social media strategy ideas, contact the DMS team today, to discuss how our data-driven approach can assist you, so you can better focus your efforts elsewhere.
What Should Be In A Social Media Strategy?
Ready to figure out your social media sites advertising strategy? If you’re one of the many local business or business owners who’s bewildered or does not understand where to begin, take some comfort in the knowledge that you’re not alone.
Social media sites aren’t as complicated as they used to be. Not by a long shot. That aside, from picking and prioritising the right networks to determining your content marketing strategy, evaluation paralysis as part of establishing one’s social media mission is a significant problem for marketing and business professionals alike today.
Clarity, will, unquestionably, assist your business tackle its social media marketing objectives and provide a sense of purpose. At it’s purest, determine your primary reason for using social networks. Your goal may be to raise brand awareness, introduce new products or services through to building a team of brand ambassadors, aka social influencers.
Ultimately, from a commercial perspective, every activity directly or indirectly, has to deliver positive financial and reputational management returns for your business.
Whether your business is starting from scratch, you’ve invested some time and money to your existing social visibility, or you’re ramping up your reach with brand-new followers is entirely your decision. What matters is that you set realistic social media site goals. We strongly recommend for local business/SME owners, that you walk before you run!
Small Business Social Media Strategy
Start small and with one main aim, e.g. create a buzz around the brand as a result of increased interaction. After that, as you better understand how the site(s) and your market interact, you’re better positioned to scale, in a budget and content creation friendly way.
Social Media Marketing Strategy For Established Businesses
You’ve no doubt invested time, effort and money into your social media marketing. While you’re most likely not starting from a standing start and have some digital collateral, is it performing as required? When was the last time you reviewed your objectives, plans and results? If you’re not securing the expected returns, you need to review your social media business and adjust accordingly.
Data from the Sprout Social Index, revealed the following are the leading concerns for marketers today:
- Creating an authentic and enduring brand name awareness
- Avoiding releasing marketing messages
- Focus on content that demonstrates your character or values, at least initially
- Whether online or in-store, customers aren’t usually making purchases by accident
How to Create a Social Media Strategy
Expanding your target market requires identifying the discussions around your company and industry that matter the most. Mining and monitoring your social networks is difficult if you’re not keeping track of or paying attention to particular key phrases, expressions or hashtags. There are tools and software that can help, some are free and others, come with a cost. With more efficient social networks targeting, you’ll reach your core target market much faster. Discover ways to get the focus of your current fans.
Some considerations:
- Does your brand name promote user-generated content and hashtags?
- Do you actively ask for feedback?
- How to leverage your clients, as they can be your best supporters and advocates?
If you’re laser-focused on generating leads or web traffic to your site, social networks can make it happen.
Key Steps For A Successful Social Media Strategy
When unsure, keep your social network(s) approach simple, rather than bringing in many strands, as this will be a distraction. Start slowly, understand what’s happening where and to what your market responds both positively and negatively.
Data now available on the various social media demographics provides excellent insight into the business as to where to approach to put your brand name should and the type of web content to release.
Essential takeaways:
- Facebook and YouTube are both prime sites for advertisements due partly to their high-earning user bases
- Most of Instagram’s users are millennials or Gen Z, indicating the toughness of bold, eye-popping web content that exudes character
- LinkedIn’s customer base is well-read, making it a centre for thorough, industry-specific web content that could be a lot more complex than what you see on Facebook or Twitter
- Each platform is different; it’s not a one-size-fits-all
- While the demographics data gives you insight into each channel, what about your customers? Further evaluation is required to recognise your consumer demographics on social media.
Why is A Social Media Strategy Important?
Regardless of what you’re marketing, your approach to social media needs to be data-driven. Social media usage is increasing; research indicates in the UK alone, this to be circa 42million active people across the leading platforms; more than enough potential customers for every business.
That demonstrates the importance of focusing on the social media sites metrics that matter, rather than the more vanity related metrics.
Being data-driven and having your goals clearly set out will help ensure money and time’s invested where you’ll get a better return on that investment.
Some considerations:
- does your content align with your business values and ethos?
- How far is your content spreading?
- Is your content reaching your customer’s feeds?
Tracking reach is becoming more crucial than before and should not be underestimated as part of your social media.
If you’d like to discuss how we can help you, click on the button below, fill out the simple form and one of the team will be in touch within 2 working days.
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